Kate Moss for Top Shop, check. Rodarte for Target in December, check. Zac Posen for Target in the coming spring, check. And now, as if these sorts of collaborations could not get more exciting, enter Sonia Rykiel for H&M, but with a few small twists.According to WWD, the famed French house will unveil a lingerie collection at over 1,500 H&M stores worldwide this Saturday. In total, the collection includes 70 pieces, and what's also interesting to note is that these pieces will simultaneously be available at Sonia Rykiel boutiques. This is the first time an H&M guest designer has chosen to go this route and have their collection for H&M for sale at their own stores. Can you imagine the H&M Jimmy Choos for sale alongside their $900 sisters at Jimmy Choo boutiques? Me neither.
When I think of Sonia Rykiel, lingerie is not the first thing that comes to mind, but based on these photos, things look cheeky, girly, and just refined enough to still be lady-like. Tres Rykiel!
Here's a very much relevant confession. As excited as I get when designers I love and admire collaborate with high street or Target or like-minded retailers, I never, ever buy. I'm not sure why this is. Maybe I'm a snob and I fear quality will be compromised. Maybe I'm avoiding the increasingly circus-like, mega-mob mentality when these collections are released. I know that sometimes, it's because I plain old don't really dig how things turned out. Whatever it may be, I like giving everyone the benefit of the doubt, and with Sonia Rykiel's bras and knickers it will be no different.






































